What is Search Engine Optimization?

What is Search Engine Optimization?

What is SEO Search Engine Optimization
SEO Search Engine Optimization

Search Engine Optimization or SEO is a method for getting your website at the highest rank in search engine result pages (SERP). It’s a type of tactics to increase the amount of visitors for your website. The traffics can be generated from free and organic search results on search engines. Google, Bing, Yahoo, Chrome, Safari are some examples of search engines.

How does it work?

When a user types a certain keyword in search box the search result pages appear. A number of result pages appear on screen. This is because the search engines use crawlers that help to gather the information on every possible websites. Crawling create an index for every website.

Factors that affect SEO

  • Domain authority
  • Keywords
  • Relevant contents
  • Inbound and outbound links
  • Site speed
  • URL
  • Length of the content

Two basic types of SEO

  1. On-page SEO

On-page is done basically within a website. It includes content and source code of a page.

  1. Off-page SEO

Off-page is done basically outside the website. Like creating backlinks.

Methods of SEO

  • White hat method

White hat method is the legal way for search engine optimization. It takes longer time but effective method to generate traffics.

  • Black hat method

Black hat method is the illegal way. It takes short time to get more traffics but there is a high risk of getting banned from search engines

Why to do SEO?

Search engine optimization is a part of digital marketing and we can get benefits by doing SEO of our business. SEO  mainly  improves our website’s visibility and search-ability.

Importance of SEO

Importances of SEO are as follows

  • It builds trust and credibility.
  • Increases traffics and conversions
  • It is good for affordable digital marketing
  • For a long term strategy
  • It is quantifiable

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